888casino has announced a partnership deal with BlueRibbon. The deal comes as a part of the operator’s ongoing effort to optimize…
…its users’ experience and improve the casino’s overall performance. The deal will include various software solutions and is expected to bring tangible improvements in the short term.
Maintaining a Competitive Edge:
…established presence. As a part of that effort, it did a complete overhaul of their website last year. This alone has brought them up to speed with current technologies, but the company didn’t stop at that.
The operator has recognized that improving user experience is an ongoingtask. Signing a partnership deal with BlueRibbon Software is definitely one major step in this regard. Operating in some of the most competitive markets out there, such as Spain and the United States, 888…
…is doing everything they can to maintain a competitive edge. BlueRibbon will bring a number of innovative solutions to the operator. These include personal jackpots as well as completely personalized gaming tools each player can access.
Improving Player Experience:
Guy Cohen, SVP of B2C at 888casino, commented on the new deal, saying: “BlueRibbon is an internationally recognized marketing platform. With a powerful set of personalized tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino. Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board.”
Amir Askarov, co-founder and CEO of BlueRibbon, also shared a comment: “888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player. With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888’s player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions. Entering into a partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay.”
About the Site:
888casino, formerly known as Casino-on-Net is one of the oldest online casino operators in the industry. Founded in 1997, this company spearheaded the…
…proliferation of online gambling with its innovative technologies and groundbreaking user experience. The company started off small, only to become one of the largest operators in the world. It was the first operator…
…to be granted a license in the United States, where they’ve become a trusted source of premium slot games and other iGaming content.
The company has received a number of prestigious awards in the past, including the Best Casino Operator 2015.
Source: Narayan, Niji. “888Casino Partners with BlueRibbon” https://europeangaming.eu/portal/latest-news/2020/02/05/63536/888casino-partners-with-blueribbon/. European Gaming. February 5, 2020.Author: Dusan Trifunovic