In the gaming industry things are constantly fluctuating, therefore it is crucial to constantly be informed about proclivities and desires of the gamblers. South African-based brand BOSS. Gaming, a software developer who took those things into consideration and gathered all information regarding players’ preferences based on the newest iGaming market research by H2 company.
Why Is This Helpful?
This report is going to help them get the bigger picture. We are all different, and the same goes for the gamblers. Some of them like certain types of adverts and various kinds of retention methods.
You might be asking yourselves, “How come there are so many dissimilar aspirations and interests when it comes to this industry?” but the answer is simple – user attitudes are influenced by the culture, region and country they are coming from!
Hence, it is important to learn more about these things (demographics, playing habits, etc.) in order to get precise results.
Europe As The Epicenter:
This continent is considered to be the most active and remunerative place in the world, at least this year. The Gross Win during this year comprised about $27,169 million in Europe only, while the total Gross Win globally was approximately $50,893.8 million.
Right after it, the Middle East and Asia follow, while North America and the rest of the world are right behind them.
According to CAGR (Compound Annual Growth Rate) we can expect rise of the Total Gross win in the next four to five years. Furthermore, one of the most promising markets is Latin America, which means that operators and other gamble-related corporations can take this part of the world into consideration for future endeavors.
Who Is The Biggest Spender?
In 2017, the research showcased that the United States had the most spenders with 25 percent of the Global Total Gross Win. The second place goes to China, where all winnings this year comprised around $70 billion. Japan took the third place with $48 billion.
On the other hand, it looks like Australians spend the most money on gambling per head. People from Singapore are following their footsteps, while citizens from Finland are right behind them.
Betting The Most Popular Gambling Activity:
According to research, betting is the most popular form of gambling in Asia and the Middle East with 51.4% of the market share. After them Europe comes with 32%. Furthermore, North America is on the third place. These areas are surely the biggest leaders when it comes to this industry.
Source: “Where Are Your Players From? 2018 Global Market Overview” https://europeangaming.eu/portal/press-releases/2018/12/11/34627/where-are-your-players-from-2018-global-market-overview/. European Gaming. December 12, 2018.
Comment: I knew that gambling was popular, but I never assumed it was this much! Unbelievable!
