Play'n GO Enhances Presence in Italian iGaming Market with SKS365 Deal

Online slots developer, Play'n GO, has just announced a new partnership with SKS365 which will see its gaming suite distributed across the group's flagship brand Planetwin365. This is the latest in a string of integrations that Play'n GO has made to target the European nation, and marks an important step towards its goal of becoming a leader in the Italian iGaming market.

Expansion of Gaming Suite

The agreement will allow players to access some of Play'n GO's most popular titles such as Rich Wilde and the Book of Dead, as well as 10 more online slots before the end of 2022. This means more variety for players, which can only be a good thing.

This deal is not only beneficial to players, but it also helps developers like Play'n GO expand its reach into new markets. By partnering with SKS365 and other companies in Italy, it has been able to tap into an entirely new customer base which could lead to increased sales for them. Furthermore, this deal could open up other opportunities such as collaborations with other developers or even creating its own games specifically designed for the Italian market. 

Constant Growth

The leading developer’s is important because it shows how serious it is about growing its presence in Europe and Italy in particular. As mentioned earlier, this opens new opportunities while also providing more choices and competition for players who are looking to enjoy online casino gaming.

Lucia Pittiglio, Account Manager Italy for Play’n GO, said: "Since launching in Italy in 2018, our priority has been on providing the very best in casino entertainment to players. This partnership with SKS365 is another important step in our mission, and the addition of another top-tier Italian brand underlines just how highly regarded our content has become in Italy.”

Kristina Lozo, Casino Manager at SKS365, added: “It’s no secret that Italian players love Play’n GO games, so it was a priority for us to make these titles available to our loyal customers. We appreciate how Play’n GO releases a steady stream of diverse content, including games that resonate so strongly with the Italian market such as Rocco Gallo.” 

Source: “Play’n GO adds another powerhouse operator in Italy with SKS365 agreement”. Play’n GO. December 13, 2022.