NetEnt continued to strengthen its position in the growing U.S. gambling market by confirming its entry into Michigan following the state's launch of the online gaming market, released under the regulation of the Michigan Gaming regulatory board, several operators were approved by the authority such as BetMGM, BetRivers, William Hill, DraftKings, TwinSpires, FanDuel, WynnBet and Golden Nugget. Each offers online casino games from a game provider that is now part of the Evolution group. From 2015, the provider has been operating in New Jersey, Pennsylvania and West Virginia and Evolution plans to strengthen its presence with a live streaming studio in Michigan.
Official Statement:
Jeff Millar, Evolution Commercial Director, North America, said:“Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US. America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan.We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live.”
More About the Brand:
NetEnt started operating with the first offices in Sweden and expanded extensively after the software provider earned a reputation for itself in the online gambling industry. Today, more than a thousand people around the world in the UK, USA, Malta, Poland, Ukraine and Gibraltar work for this popular brand. Their main goal is to create a variety of casino games for online providers.Besides creating cutting-edge online casino games, it also offers business models that benefit online casino operators. The supplier has a training program for casino staff, personalized marketing strategies and customized design services, and business information to help online providers to make the best results on their platforms. Reliability is something that characterizes the brand’s name, and this has helped the brand expand at such a high rate. Proof for this is that its casino games are only available through licensed online operators and they are only available in certain regions of the world where online gambling legal and safe.
Source:“NetEnt enters Michigan’s new iGaming market on day one with multiple operators”. NetEnt. January 26, 2021.
