In what can be marked as a major leap forward for the worldwide online sports betting industry, the highly respected Kambi Group plc has enthusiastically announced the extension of their flourishing collaboration with the titan of online gaming, LeoVegas Group.
Kambi, a recognized authority in sports betting, and LeoVegas, known for its notable stance in the online gaming sphere, have successfully paved a road of remarkable success in their joint venture. With this announcement, their partnership has entered a new phase, extending over a considerable number of years. This clearly shows their commitment to not only maintain but intensify their prosperous alliance in the coming times.
Upholding a Winning Partnership
The crux of this agreement enables Kambi to persist in supplying LeoVegas Group with its state-of-the-art sportsbook technology and services. Integral to this package is the former’s award-winning AI-backed trading and their acclaimed Bet Builder product. This deal underlines the enduring success of their collaboration which commenced in 2016.
Over these years, LeoVegas Group has proliferated its assortment of Kambi-empowered sports betting brands. This collection has grown to encompass BetUK and expekt, alongside LeoVegas. With sports wagering identified as a pivotal growth sector, the Group is now poised to introduce its sportsbook under various brands across more regulated markets throughout the upcoming year. Demonstrating their potency in this domain, LeoVegas Group boasted a 30% surge in revenue from sports betting alone in 2022.
Eyes on the Future
This prolonged partnership between the two is not only set to reinforce their mutual success in sports betting but also positions them for a robust expansion across regulated markets worldwide. Indeed, these ambitious plans mark a defining moment in the trajectory of online sports betting.
Per Carlander, Director of Sports Strategy at LeoVegas Group, said:“Our recent successful launch of expekt in Denmark and the rapid growth of BetUK in the UK highlight our ambitious plans to expand internationally and increase our focus on sports betting and in Kambi we have a partner to enable us to do just that. At LeoVegas Group, we promise our customers the greatest igaming experience – and to deliver that within sports betting we need to stay innovative together with our partners. That’s why we are very pleased to extend our partnership with Kambi.”
Source: “Kambi Group plc and LeoVegas Group agree multi-year extension to global sportsbook partnership”. European Gaming. June 19, 2023.
