One of the biggest developers, UK-based studio, Blueprint Gaming, has created a dealership with sports betting solutions specialists, SBTech.
Reaching Other Markets:
With their help, they will be able to extend their reach and attract more users. Namely, they will merge their vast portfolio of games with them, meaning that for the first time SBTech, through this contract, will gain access to their vast selection of superb games.
Famous titles by Blueprint such as Fishin’s Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as sought-after range of Megaways titles under license from Australia-based developer, Big Time Gaming, are going to be incorporated onto the platform of the established provider.
Furthermore, this is definitely one of their best business and strategic moves by BG because it will help them plant their roots across the globe, in other markets.
Securing Their Position:
It’s no secret that this collaboration will benefit both sides. Sior Walbyoff, Head of Business Development at Blueprint confirmed this fact by saying:
“Partnering with SBTech gives us reach into new territories and customers across Europe, further solidifying our position as a premier content supplier across the iGaming industry.We’re excited about launching our latest content across the SBTech customer network.”
Andrew Cochrane, Chief Development Officer of SBTech added:
“We’re delighted to add yet more leading casino content to our platform with our partnership with Blueprint Gaming and look forward to launching its core product content across our network of platform partners.
The addition of branded games, such as Ted and Thundercats, along with its top performing Megaways™ titles, will complement our existing product offering and drive further casino revenue growth for our partners.”
Obtaining Project:
Another spectacular thing has happened recently. Namely, Blueprint has amassed a UK-based games developer Project. Now, they will be able to extend their product offering.
It is widely known that their portfolio is already very diverse but this purchase is going to allow them to upgrade and at the same time modify what they already had. The project’s games are going to be slightly changed in order to meet the standards of the online market. Moreover, they will also be merged into BG’s machine offering.
Tony Boulton, Managing Director of Project expressed his gratitude and joy by saying:
“I am excited about the next phase in Project’s development as a part of the Gauselmann Group. We have a great team of people and we will benefit from the scale, support and added distribution of the Gauselmann group. This opportunity will enable us to grow and to introduce our proven games to an online audience. Our aftersales support will remain in place to service the large number of games we currently have in the market and we thank all our customers who have supported us over many years”
Source: “Blueprint Gaming Integrates Slots Portfolio With SBTech” https://europeangaming.eu/portal/press-releases/2019/02/22/39483/blueprint-gaming-integrates-slots-portfolio-with-sbtech/. European Gaming. February 22, 2019.
“Blueprint Gaming Acquires Project” https://calvinayre.com/2019/02/07/press-releases/blueprint-gaming-acquires-project/. CalvinAyre. February 22, 2019.
