Just last week two companies made a dealership. We are talking about Novomatic UK-owned developer, Bulldog Games and Dubai-based corporation, Warehouse of Games.
What’s Part Of The Deal?
Namely, according to this agreement, Warehouse of Games will receive all rights in all countries it’s active in throughout the Middle East.
Bulldog Managing Director, Peter Collinge, is convinced that their brand-new partner is going to help them reach other important markets and currently, they can’t think of a better one. He commented:
“I have been in close contact with Nabil Kassim and the team at Warehouse of Games since we first showcased the Bulldog line up at EAG 2018. Following a visit to the Dubai Entertainment Amusement and Leisure Exhibition (DEAL) last year to understand the market and subsequent evaluation it was clear they had a detailed understanding and knowledge of the sector and what products will work best.
Their passion and enthusiasm for the business is right in line with mine. They have strong customer relationships and understand what the player wants which are all key approaches that we adopt in the UK. The opportunity to partner with a company with the very same values made it an easy decision.”
Exploring Each Market:
Bulldog Games does not want to create something that is going to be universal but they aspire to do a little research and find out what every market needs.
That’s precisely why they continuously cooperate with various operators and consumers. They want to comprehend and at the same time determine what suits them best. A perfect example of this is their newest 65” XL version of Rex and Ticketsaurus which has been created for the huge box style of FEC that was established in the United Arab Emirates.
Furthermore, Hamsters Ball as well as Ben Bones were also launched as 65” XL versions. The good side of videmption is that they can easily apply any small change to either audio or game play in order to make it more appealing for a particular market. By pressing a button, these adjustments can be made.
As we already stated, this contract with Warehouse will help Bulldog create games that will be perfect for every single market.
Their selection of games will be accessible at Warehouse’s stand at DEAL 2019, at the Dubai World Trade Centre, from 25th March until 27th March.
Source: “Bulldog Strike International Distribution Agreement With Warehouse Of Games” https://europeangaming.eu/portal/press-releases/2019/02/21/39382/bulldog-strike-international-distribution-agreement-with-warehouse-of-games/. European Gaming. February 21, 2019.
Comment: I haven’t heard of either of these brands, but interesting to see Bulldog is Novomatic owned and curious to see if this deal will put them both on the map.
