Scientific Games (SG) continues with its expansion in the Dutch regulated markets. Namely, the company has decided to expand the scope of cooperation with Nederlandse Loterij by adding sports betting to the vast array of products and services they already offer to this Dutch partner.
Expanding the Range of Services:
SG was one of the first software providers to officially enter the Netherlands and its newly regulated market. The company has been working with Nederlandse Loterij, offering all kinds of services to this partner.
The developer…
…carries slot games and other mainstream casino gaming solutions, but they are much better known for their sports betting services as well as lottery services.
The deal with Nederlandse Loterij includes the integration of SG’s advanced sports betting technology that will give this operator a competitive edge against the competition. The key is in advanced trading services, customizable player experience, and a full-stack product suite that includes all kinds of other tools.
Official Statements:
Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “Credit to the teams across Nederlandse Loterij and our in-house development teams. National and State Lotteries are increasingly looking for best-in-class, high-performance technology and services. More than that, they are asking for demonstrable regulated market expertise. Nederlandse Loterij is a valued customer of ours and we’re delighted that our sports betting technology will sit at the core of their player experiences. We anticipated the pace of regulatory change across the globe through enhanced software development and hardware deployment at scale and at speed. A strategic decision that has become the foundation for our accelerated digital expansion. In the last 8 weeks, we have launched 6 sportsbooks across the globe for leading brands in our major regulated markets. Demand has driven a total transformation in our ability to deploy world-class services at a pace and quality that are second to none.”
Maurice Meijer, Chief Technology Officer for Nederlandse Loterij, said: “Moving onto Scientific Games’ sports betting platform was important to us, as we strive to offer our customers the best experience with Nederlandse Loterij and its brands every day. We are very content with the smooth go-live process, due to the close cooperation of both of our teams. Since enhancing our offering, we’ve received strong customer feedback welcoming the new user interface. Scientific Games are an important partner for us, as we look to grow our customer base.”
Nederlandse Loterij is preparing for the opening of the online casino space in the Netherlands and is fully prepared to face the competition.
About SG:
Scientific Games is one of the oldest providers of lottery solutions in the world. The company was providing lottery games since this form of entertainment went digital. With successful contracts all over the world, it is arguably the go-to choice for all things lottery related.
Source: “Scientific Games Accelerates Digital Expansion for National Lottery in the Netherlands”. Scientific Games.
