Relax Gaming (RG) has merged with Paddy Power and Betfair in an agreement that significantly improves the supplier’s UK presence.
This year, celebrating its 10th anniversary, RG persists in growing its portfolio with leading content, now delivering over a thousand casino games, including high-quality slots from selected Silver Bullet studios.
Exploring New Horizons:
The new deal with Paddy Power and Betfair, both significant names in the United Kingdom iGaming industry, is a very important milestone in RG’s growth plan and significantly boosts the brand's share in the largest market in Europe.
Games such as Snake Arena, Temple Tumble, Money Train and hugely popular Money Train 2 were also made available, and various types of new releases form Relax will be launched in upcoming weeks.
Media Comments:
Daniel Eskola, Relax Gaming chief commercial officer, said: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.
“Given the UK’s leading position on the global stage, we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”
Ian Gallagher, Gaming Director of Product at Paddy Power Betfair, said: “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.
“We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.
“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
About The Provider:
The software developer was founded in March 2010 by Patrik Österåker and Jani Tekoniemi with a goal to become a supreme provider of high-quality games. RG is specialized in creating and maintaining bingo, casino and poker software for gaming operators. It is a brand with serious plans and a well-defined business method that has already attracted some famous online gaming partners.
Source: “Relax Gaming launches with Paddy Power and Betfair”. Relax Gaming. September 28, 2020.
