Play’n GO is breaking big news with its announcement of moving into Switzerland. Being one of the largest providers in the iGaming industry has put it on a path of covering most key regulated markets around the world. The move into Swiss regulated markets was expected to say the least!
Conquering the Alps:
Play’n GO has had a rather good run in Europe and Latin America. The company has become one of the most popular providers in Sweden, the United Kingdom, and other key regulated markets.
That being said, it has recognized…
…a number of regions as potentially interesting for future expansion. The company has been very active in the Baltics where they’ve established a solid foothold in Latvia and Lithuania. To the south, Croatia has become a point of focus as a potential hotspot for future growth. All that being said, the fact that Swiss markets started opening up was a major sign for the supplier.
This provider, much like many others, saw the potential in being one of the first brands to enter Swiss regulated markets; and it’s finally happened.
The company is currently in the process of finding potential partners who would form their distribution network in Switzerland. Seeing how popular this company’s content has been over the past years, it is arguable that this process won’t take too long at all.
At the end of the day, the brand has all the necessary certifications necessary for it to offer its slot games in most corners of Europe.
Future Expansion Plans:
Johan Törnqvist, CEO at Play’n GO, has offered his take on the new development and the future expansion plans: “We aim to bring our unique brand of entertainment to as many players as possible; we are always focused on expanding with more exciting content in regulated markets. We will continue to expand through 2021 and beyond. There are still many markets being shaped by regulation; regions like Latin America, the US, and even still some parts of Europe are maturing and presenting increased opportunities, and we will always look to capitalize on opportunities.”
Patrons of Swiss online casinos can look forward to trying out the provider’s content as soon as this company signs content deals with domestic partners.
About:
Play’n GO is a household name in the iGaming industry. This popular software provider is responsible for a wide range of quality slots that have appeared on the market in the last decade. It has an established presence all over the world, covering most key regulated markets with its content. The brand is led by a team of talented industry veterans who understand what the market wants and how to deliver on that demand.
Source: Miller, George. “Play’n GO Expand in Switzerland”. European Gaming. July 23, 2020.
