Pariplay is working toward expanding its reach in the LATAM region. One of the latest efforts toward that end includes the deal with Caliente.mx.
This casino operator is one of the most popular brands of its kind in the Mexican regulated markets and will prove a powerful ally to its latest partner.
Reaching LATAM Markets:
Being one of the most popular names in the LATAM region means that Caliente.mx can help its latest partner establish a foothold and later expand into other local markets. Part of the Swedish Aspire Global, Pariplay is seen as one of the more proactive brands in terms of reaching new regulated markets.
As a part of the deal, this software provider will open up its portfolio of over 100 slot games and other content to its new partner. Aside from their own games, it will also offer a whole variety of 3rd party titles published through its content aggregation network. Some of the more popular slots include the Treasure Temple, Gems & Riches as well as Phoenix Gold.
Nimrod Dvir, head of gaming at Caliente.mx, offered a comment regarding the deal: “Our content deal with Pariplay further reinforces our commitment to the quality and innovation of our online casino. Starting the year with this partnership will ensure we remain in a leadership position across the markets we operate in, while also granting the opportunity to introduce a comprehensive library of engaging and exclusive games to our target audience.”
Adrian Bailey, CEO of Pariplay, shared his insight on the new partnership: “We are very excited about this new partnership with Caliente.mx and what it represents for Pariplay’s future in Mexico and the wider Latin American market. Having an operator of Caliente.mx exemplary status and reputation leveraging our full suite of casino, instant win, scratch cards, and lottery game titles will benefit both companies in terms of strategic growth. Our game studio delivers engaging and innovative content, offering our partners creative games built for the iGaming community.”
More on Pariplay:
The software development studio is specialized in developing high-end slot games and other gaming content. The company is a part of the Aspire Global group and is one of its main subsidiaries.
Aside from creating games themselves, it also runs a successful content aggregation platform that works with highly rated 3rd party providers from all over the world.
Source: “Pariplay Secures Partnership with Caliente.mx” https://www.pariplayltd.com/pariplay-secures-partnership-with-caliente-mx/. Pariplayltd. May 14, 2020.Author: Dusan Trifunovic