NetEnt is growing its partnership with US operator DraftKings as part of a United States expansion plan. The developer’s selection of games initially aired in New Jersey through the Boston-based company in August 2019. As part of the expanded partnership, its games will be streamed alongside the company's growing casino in Pennsylvania.
According to the Deal:
The company also signed a launch agreement with DraftKings in West Virginia, with the option to develop in new jurisdictions after the successful release.As a result, players in various states will enjoy a variety of games from the provider, such as Divine Fortune, Starburst, Gonzo's Quest, and different table games from NetEnt. The latest integration and recent deals marked with DraftKings come from the company seeking to cement its reputation in the country.
This tracks an agreement signed earlier by NetEnt where the group integrated its gambling portfolio onto Scientific Games' platform called OpenGaming. As a result, a wide variety of releases are obtainable through the aggregation platform, and the content is now available to Scientificpartners in New Jersey, Michigan and Pennsylvania.
Expanding the Relationship:
Brian Kraft, NetEnt vice president commercial in the Americas, says: “DraftKings’ size and market presence make this launch one of the most significant to date. We’re proud to expand our relationship with such a well-known operator and look forward to continuing the success that we’ve achieved together so far. We are thrilled to have such a renowned operator on board as we enter new jurisdictions.”
NetEntopened its headquarters in Sweden and has grown significantly after the software provider built its reputation in the iGaming industry. Nowadays, over a thousand people worldwide in the UK, USA, Malta, Poland, Ukraine and Gibraltar work for this brand. Its main goal is to produce a mixture of games for online casino providers.
In addition to developing top-notch online casino games, the company also delivers business models that are beneficial for online casino operators. The provider offers casino staff training programs, personalized marketing strategies and custom design services, and business information to help online operators get the most from their platforms.
Source: “NetEnt expands DraftKings agreement to include new markets”. NetEnt. October 9, 2020.
